OMIYA LAB PTE LTD - Singapore, Singapore

Omiya lab pte ltd is incorporated in 1996.Omiya specialising in quick beauty solutions starting with launching a revolutionary skincare mask, omiya, for a new emergence trend evolving from the consumers' need for unconventional, mobile, fast and quick result skincare products. Omiya skincare mask utilizes a new technology breakthrough from Japan and China - using and combining traditional chinese herbs with dermatological proven extracts like radis ginseng, hemen hyoscyami, lingzhi, aloe vera and etc to deliver radiance, whitening and moisturizing effect even for the most sensitive skin consumers.Omiya lab pte ltd is the manufacturer and supplier of this 100% natural ingredient - chinese herbs(traditionalchinese medicine) made skincare mask, under the brand name of omiya. Omiya facemask  

Show more

shall be the flagsh I p/S ig nature product. It is currently available as over-the-counter product in guardian pharmacy. The facemask is convenient and easy to apply, (do-ityourself)valuefor money for both the male and female.In the pipeline, mr lau has planned to increase omiya's product range to include eye mask, pimple mask and mini-batch mask to meet the growing needs and demands of the busy, hectic and stressful consumers in Singapore. More distribution agents will be appointed globally to expand omiya's distribution channel, to increase omiya's market presence and bring ease and convenience for the consumers to purchase in Singapore and internationally.2. Curreny situationMr lau takes advantage of this new world order in the branded beauty care category to provide high quality designer brand of beauty care products for the growing modern consumers who want it easy to use and affordable.Omiya being mid-pdce range and within reach of the average consumers sees a tremendous growth potential in the international markets like Europe, America and Asia.Understanding the importance of market awareness and making its brand presence felt in Singapore, omiya recently kicked start its below-the-line promotion to sponsor both miss Singapore chinatown 2003, miss Singapore world 2003 pageant. In addition, leveraging on the lifestyle of the consumers who access the intemet for information, omiya also launched its latest informative website to provide instant information access to its local and international customers.In view of the plan to build omiya into a brand in demand by the modem consumers, the management of omiya endevours to put in place feasibility plan. This plan is to strategically map out the long term path for the omiya brand to establish a strong current as well as future positioning with a distinctive brand differentiation that builds strong brand recall and brand relationship with the consumersIt is already a fact that "quality, service and innovation" as a business differentiator is leveling off. The increasing copycats, easy market entry level to and stiff competition in skincare industry are intensifying the level of challenge omiya faces.As competition heightens for this consumer group S dollars, it is crucial that omiya should venture more and go further than establishing a positive image but by giving a strategic impetus to entrench its position in its sector as a leading skincare facial mask brand(mid-price)in the coming years..