Objective Asia Eye Tracking - Singapore, Singapore

Usability testing in Singapore ensures your designs work as intended and the user experience is simple, clear, intuitive, and fun.

Products can be tested in several ways depending on time and budget. Our usability testing methods involve users engaging with the prototype through real-life usage scenarios so the experience is as realistic as possible. This, coupled with qualitative in-depth interviews in Singapore, ensures the feedback collected is rich and informed.

Website Usability Testing Singapore:
Learn how your users experience your website and where they may encounter difficulties.

Mobile and Tablet Usability Testing Singapore :
Usability Test mobile app and tablet experiences to ensure they are optimised and easy to use.

Software Usability Testing Singapore:
Ensure users perform their basic tasks easily and enjoy using the software, whether it's a call centre system or printer setup software.

Physical products Usability Testing Singapore:
Assess all aspects of your product, from packaging to the out-of-box experience, time setup and installation, first time use, and task performance.

Documentation and Form Usability Testing Singapore:
Making sure your documentation is straightforward and interpreted correctly is all part of an enjoyable user experience.

Methods

Usability testing in Singapore:
Participants complete a number of tasks using the system whilst a UX consultant observes and notes the usability issues.

Eyetracking in Singapore:
Allows us to construct a full picture of what users are looking.
Hallway test: Test design with internal staff to get feedback and recommendations in real-time.

Remote usability testing:
Sometimes, reaching your users may not be easy. We use remote online testing software to conduct both qualitative & quantitative research with users, where ever they are.

Where do people look when they walk around a retail environment? How does a shopper's gaze move around a shelf? Which packaging captures their attention first? These are questions shopper studies address. We can either work with you existing shopper research agency, or conduct the full study ourselves.

Live shopper studies:
- How a shopper navigates and the in-store journey
- Attention and actions at the point of sale
- Insight into context and influences in everyday environments
- These studies typically involve smaller samples of 5-15 per cell.

Shelf Testing Singapore:
- Visibility of your product
- Insight into shopper reactions and comparisons
- Decision making behaviour
- Viewing behaviour based on demographics
- Detailed eye gaze journey (first, second, last, etc.)

Pack Testing Singapore
- What aspects of a product’s packaging attract attention (and what is missed)
- Preferences to message & logo sizes
- Attractive or confusing elements
- Viewing behaviour based on demographics
- Detailed eye gaze journey (first, second, last, etc.)

Media and Advertising:
- The impact of your materials
- What attracts attention/what is missed
- Shoppers' preferences to message and branding

Methods:
Eye Tracking in Singapore is a neuromarketing tool which provides valuable insights into how people view and interpret visual stimuli. It helps us to better measure a consumer's preference by exploring unconscious reactions during the shopping experience. It reveals in an objective way what really attracts consumers’ attention and eliminates errors that may occur when relying on human recall. As such, it provides a complement to conventional research methods.

Eye tracking provides hard metrics on:
- Eye gaze, using heat maps (what was, and was not, looked at?)
- Eye gaze, using gaze plots (what was the gaze sequence and viewing pattern?)
- Area-specific analysis (what are the detailed metrics of various areas of interest?)

Research informs design and services as the guiding light that illuminates all the work we do.

Qualitative and quantitative research methods are handpicked to match the objectives of the business and budget. We treat our research insights with respect and it is absolutely crucial to getting the design right and the right design.

User Experience Research Singapore:
- Focus groups & depth interviews are used to gather deep, rich,a nd personal insights directly from your users.
- Surveys (inc questionnaires, card sorting, and IA validation) are quantitative tools we use to gather insights into customer behaviours
- Contextual inquires explore how users behave in their typical, everyday environment through observation and inquiring why they do it.

Stakeholder Insights
- Stakeholder workshops are conducted to identify adn assess the goals, priorities, and requirements of key project stakeholders.

Best Practice
- An expert usability review is a quick way to evaluate a user interface's experience against academic research, design best practices, and lessons learned in the field.
- Competitive usability review involves evaluating each design with common benchmarks(e.g. tasks, scenarios, usability heuristics) as well as your strongest competitors.