Yellow Octopus - Singapore, Singapore

“The race is not to the swift, nor the battle to the strong… But time and chance happen to them all.” — King Solomon
Can one succeed without winning or is success only for an elite few? Therefore, is chance a gamble or truly an opportunity in disguise?

As the world looks ahead to 2018, we propose to stop, reflect, and see time and chance in fresh light.

Success is for those who dare — those who stick their necks out, those not afraid to look silly and embarrass themselves, those prepared to fall flat on their face. Simply put, success comes to those who take their chances.

Every day offers us a chance of a lifetime and we all have the same 365 days to make it count.

“ Ace Your Day ” is our invitation to make chance a choice, encouraging all to take risks, and explore the unexpected for ourselves.

We embraced this in our collaboration with Mukim, Fancy Paper and Sang Choy by working with different paper stocks and printing techniques, resulting in a unique visual spectacle every month.

The calendar is intentionally fashioned like a deck of playing cards, emphasising that time and chance are in our hands, with the goal to win.

So is chance a gamble, or an opportunity in disguise? With the right attitude in hand, success is a matter of time.

We understand that blood, sweat and toil goes into making every dime.

So when remitting money, it is especially crucial that the experience is smooth and secure. This is what Steadfast Money Transfer promises every customer — friendly service and attentive care that make them “Smile from end to end”.

The new Steadfast brand identity was inspired by the positive attitudes of the Steadfast team, who handles hard-earned money on a daily basis with utmost care and respect.

The Steadfast essence was conveyed through a constellation, alluding to the extent of the invisible connections Steadfast makes with its customers.

We were also thoroughly thrilled with the opportunity of bringing the brand to life at their new location on level 2 of Lucky Plaza by extending Steadfast’s promise to its premises, where customers can experience ease of mind and the assurance of being in good hands.

Crushed. Dejected. Discarded.

It is within these circles that The Salvation Army’s work shines brightest. Where others see desolation, The Salvation Army seeks lives waiting to be restored.

For The Salvation Army 2017 Annual Report, we placed the story of a beneficiary on the cover, bringing into focus the life-changing work of The Salvation Army in Singapore.

The cover of The Salvation Army 2017 Annual Report carries the message of hope, belying its aged appearance and echoing the belief at the heart of The Salvation Army’s cause — serving the less fortunate can be difficult and daunting, but every person helped makes it worth a life’s work.